Jonathan Waters of Jonathan Waters Estate Agents was delighted to announce the launch of the company’s specialist section for luxury properties for sale Ipswich. The Silver Collection, as it is known, was launched this week with the intention of becoming the premium property service from one of Suffolk’s leading independent estate agents.
Jonathan and his expert team of professionals offer the specialist knowledge and strategic marketing approach that premium country and village town homes require in the Ipswich and Suffolk areas.
The Silver Collection is designed specifically for discerning vendors who demand and deserve to achieve the very best from the sale of their superior home.
The company will have an in-house specialist to advise on interior dressing and presentation to reveal the true character and individuality of the home for sale.
There will be great emphasis placed on unlimited and free pre-market advice from property professionals with regard to presenting the luxury property for sale. Jonathan Waters, author of 101 Ways to Present your Property, and Carolyn Barwick, an interior design, dressing and appearance expert, will work with clients to bring their properties onto the market in the best possible light.
Jonathan Waters and his team are renownd for their years of experience and their property expertise. Their in-depth knowledge of client’s properties together with the active monitoring of qualified buyers gives them platform to provide clients with the best possible advice.
There will be no limit to the time that these specialists will spend with a client to make sure that the decision to bring the property to market is the correct one and that the timing is spot on. This will purely be an advice service and there will be no pushy, hard selling tactics used.
Once someone makes the decision to place their luxury property on the market the senior valuation team at Jonathan Waters Estate Agents will spring into action.
Jonathan Waters’ valuers can offer sound judgement, detailed research and thorough analysis. Having a highly experienced valuer involved at this stage is critical to the accurate valuation and provides a sound foundation on which to build the marketing campaign for these clients’ superior homes.
What’s most important is that the senior team appreciate the intangible values associated with the feature, character and “feel” of a particular home and subsequently can identify those characteristics in the minds of the highly demanding prospective purchasers. This consequently bolsters the eventual sale price achieved both in amount and speed.
Jonathan and his team will use the most up to date market intelligence with unparalleled local knowledge and the broadest experience available, knowing the Suffolk area inside and out. Equally important, the sales team know exactly what buyers who are looking right now really want and will insist upon.
Jonathan Waters, who started Jonathan Waters Estate Agents 21 years ago, previously worked in professional photography prior to entering the estate agency industry in 1988.
For the Silver Collection properties Jonathan will either be taking the photographs himself, or will be personally editing all images taken by other members of his senior team, all of whom have been extensively trained by him.
The professionally produced, bespoke brochure of the client’s property will be of the highest quality, and the valuers are experts in describing the properties in the best possible light to grab the attention of the reader.
Discreet Marketing
A tailor-made package sensitive to the clients’ own requirements for those who prefer to keep their private lives, private, is also available. This low key, direct marketing approach will be strictly to invite the candidates who have been carefully selected with the client’s home in mind.
Once the property comes onto the market, the sales team will initiate the extensive marketing strategies on the both the local, regional, national, and international stage.
Aimed to attract those buyers looking to buy properties at the upper end of the price bracket in Ipswich and Suffolk generally, the high profile press advertising will be both on line and off line to ensure the property is seen by the actual demographic looking for something special and extraordinary.
The profiles that Jonathan Waters Estate Agents’ Silver Collection will create for their clients’ properties will ensure exposure on the largest and most relevant property websites. These will include enhanced listings on Rightmove, Prime Location and Zoopla.
High profile press advertising will include full page and double page spreads in the East Anglian Daily Times and Suffolk Magazine. Also, we will be able to achieve editorial coverage through our contacts with those publications.
Selling a lifestyle from the inside out
Above all, however, the experience of the Jonathan Waters team throughout the Suffolk area is immense. Between them, the sales staff have been selling houses in the Ipswich and surrounding areas for over 300 years. It gives the company a unique ability to sell a lifestyle rather than just the property itself on each and every occasion, and that’s the Jonathan Waters Silver Collection difference.
For more information luxury properties for sale Ipswich and the Jonathan Waters Estate Agents Silver Collection contact:
Jonathan Waters Silver Collection
35 Buttermarket
Ipswich
Suffolk
IP1 1BH
jonathan@waters-ips.co.uk
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